How to Build a Website Your Christchurch Customers Will Love (and Why Most Get It Wrong)
Most websites focus on what a business does—but your customers care about what you do for them. Learn how to bridge the gap and create a website that truly converts.
Most Websites Miss the Mark
Building a website can feel like ticking boxes: describe your services, show off your credentials, and make it look professional. But this approach often fails because it’s focused on what the business wants to say—not what the customer needs to see.
Your potential customers aren’t casually browsing. They’re busy, motivated people looking for specific answers.
They want to know:
- Can you solve their problem?
- How much will it cost?
- What makes you different from the competition?
If your website buries this information—or worse, skips it entirely—your visitors will leave without taking action.
How We Solve It (with Good and Bad Examples)
Transparent Pricing
Bad Example:
"Contact us for pricing on our landscaping packages."
- Why it’s bad: It creates friction by requiring customers to take an extra step just to get basic information.
Good Example:
"Landscaping Services Starting at $2,500 - Tailored to Your Needs."
- Include a breakdown like this:
- Lawn care: From $150/month.
- Garden design: From $2,500.
- Full landscaping: Custom quotes available.
- Why it’s good: This builds trust by being upfront about costs while explaining why pricing may vary. It ensures leads are pre-qualified, saving time for both parties.
Clear Calls to Action (CTAs)
Bad Example:
A vague button that says: “Learn More.”
- Why it’s bad: It doesn’t tell users what happens next or encourage meaningful engagement.
Good Example:
A specific, action-driven CTA like: “Book Your Free Consultation Today” or “Get an Instant Plumbing Quote.”
- Why it’s good: It’s clear, actionable, and aligned with the user’s intent, making it easy for them to take the next step.
Mobile Optimisation
Bad Example:
A site that:
- Loads slowly on mobile devices.
- Displays text that’s too small to read without zooming.
- Features menus that are hard to tap.
- Why it’s bad: Over 70% of users browse on mobile. A frustrating experience means lost conversions.
Good Example:
A responsive website that:
- Loads in under 3 seconds.
- Features large, tappable buttons.
- Adjusts seamlessly to all screen sizes.
- Why it’s good: A fast, user-friendly mobile experience ensures visitors stay engaged and are more likely to inquire or purchase.
CaseStudies
Read Some of Our Case Studies
CHRIS HEENAN — GUTTER SOLUTIONZ
RACHEL HEWITT — BIG BROTHERS BIG SISTERS
NICK HALEY — FEET N MOTION
LEANNE WICKHAM — RED PENCIL
Rival Hunts – A Complete Website and Branding Solution
SignBase – Professional Website Delivered in Days
Get a Landing Page for Free
To help you experience the transformative power of great copy, we’re offering a special promotion. The first 10 businesses to contact us will receive a new home page professionally written completely free. We will write it at no cost, giving you the opportunity to see the value of an effective landing page firsthand.
If you decide to add them to your website, we can assist with that too for a small additional fee of approximately $150 [must be a Big Boy Digital Marketing Client]. However, there’s no obligation—if you don’t like it, you’re under no pressure to use the copy. This offer allows you to experience the power of well written copy with zero risk.
Contact us any time
Contact Us
Are you ready for a website that makes you weak in the knees?
Contact Alex Mann, our lead website consultant, today to discuss your unique needs and how we can help you achieve your online dreams. At Big Boy Digital Marketing, we're here to help you take over the internet and look good doing it. Contact us today and let's make some magic happen.
