• AI Needs Good Prompts from a Human to Perform: AI thrives on clear and clever prompts, however, even the best instructions still produce outputs that need refining, crafting, and honing.

• Refinement is Key: Even the best AI-generated content often needs a human touch to align perfectly with your brand's  voice and your audience’s needs.

• AI Doesn’t Know Marketing: AI can fill pages with seemingly relevant content, but it does not know marketing tricks, and it does not know how to write web-copy effectively. Instead of only a  few words with good headlines and CTAs, it tends to create walls of words. Your business might be described adequately by using AI, but if you want the best results, AI being used by an AI Architect with web design and marketing skills is your best bet!

• Context Matters: Professional copywriters adapt to changing business goals, market trends, and audience feedback, ensuring contextual relevance.

In short, while AI is a valuable tool, combining its efficiency with human expertise ensures your web content isn't just good, but great.